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[Case Study] Marketing Optimization System

Analyze customer behavior data in real-time and automatically implement personalized measures!

We would like to introduce a case study of the development of a "Marketing Optimization System" at our company. During the development, we faced challenges such as the elimination of data silos and the design of a unified customer ID. In response to these challenges, we implemented a Customer Data Platform (CDP) and a stream analysis infrastructure (Kafka + Spark), and built AI-driven scoring and automatic optimization logic. 【Technical Challenges】 - Elimination of data silos and design of a unified customer ID - Ensuring scalability of the real-time analysis infrastructure - Designing automatic evaluation to accelerate the PDCA cycle *For more details, please download the PDF or feel free to contact us.